6 benefits of livestreaming your event

Why you should livestream your event: 6 benefits of livestreaming your event

A few years ago, during the Covid-19 epidemic lockdown, livestreaming suddenly took off for very obvious reasons, and what happened? The many advantages of livestreaming quickly became clear, and this means of communicating has continued to prove its worth as a key feature of large-scale conferences.

Here we offer up a few reasons for why businesses or other organisations should be making the investment to livestream their events.

1. Maximise your reach to a much larger audience.

Whatever the purpose or size of your event, a key factor is to create an intimate experience for attendees no matter where they are located. Livestreaming allows you to do just that, sharing information instantly and distributing content live from your event. Having become a must-have feature of events, event organisers are constantly seeking creative ways to share and distribute content during their events.

2. Increased engagement helps employees feel more involved.

It’s been estimated that disengaged employees cost UK business millions each year. Many of these simply don’t feel sufficiently involved in their employer’s business. When you livestream an employee event and give your audience the opportunity to become directly engaged, they are far more likely to adopt the vision, values, and purpose of the business.

3. Create content for future use.

Livestreams are the best way to generate engagement. They’re visually appealing, attention-grabbing, and interesting from beginning to end. But once you’ve got your livestream material, think of all the other ways that you can reuse it after the event: Use it to advertise and promote similar events in the future; or as tactical material to employ on social media; or as internal communication material for your company.

4. Grow future attendance.

Livestreaming entices possible future attendees and gives them a taste for attending. It’s been estimated that 30% of people who watch a livestream event will attend that event the following year. This is borne out by figures from ticketed events. And it goes without saying that a well prepared and presented livestream event will have a better chance of enticing future attendees.

5. Livestreaming increases ROI.

As a marketing tool, video is a key priority for business. According to estimates by HubSpot, 52% of marketers worldwide believe video content sees the best ROI. They report an unprecedented level of influence on KPIs such as traffic, leads, sales, and audience understanding. Virtual conferences can also be cheaper both for attendees as they save travel time, costs, and fatigue. And without the need for travel, they can also leave a lower carbon footprint.

6. Increase accessibility.

Livestreaming your event means that no one needs to miss it, not only because of disability or problems with location, but for time constraints as well. When your event is on record, anyone can be given access to it at a time that suits them. So not only is there no limit to how many people can attend, but to when they can attend.

Wondering how to go about livestreaming your event?

Simply contact the meetings & events team at Cooper Associates County Ground. We have everything you need to present your trade show, conference, seminar, workshop or meeting as a live, in-person event with a ‘virtual’, digital or online component. We aim to create a similar experience for all attendees, whether they are at the venue or logging on from home or work.