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How to engage your employees with corporate events (and why you should choose to hold them externally)

Why the right corporate venue makes for happier staff

Increased job satisfaction. Improved productivity. A more positively engaged workforce. It doesn’t take a degree in business psychology to appreciate that these are all vital factors in running a successful business. 

In fact, 51% of business leaders consider the employee experience to be just as relevant to business as the consumer experience, and yet at the same time, studies indicate that effectively engaging employees is a company’s number one challenge.

Do corporate events help to engage staff?

A 2018 report compiled by the online survey tool Qualtrics found that only 48% of UK employees feel engaged at work. What’s more, the OBR (who provide independent and authoritative analysis of the UK’s public finances), reported that productivity in the UK was 15% lower than in the rest of Europe.

The good news is that other findings underline company events as a highly positive way of inspiring and motivating employees. For a business with a large number of employees located in different premises, corporate events can create sense of unity.

They enable people to meet other colleagues and establish new working relationships, giving them a sense of mission and purpose, besides being an ideal opportunity for your people to simply feel more involved in the company.

So the question is, how do you decide on the right venue to hold your company event? And would it be better to hold it internally or externally?

Does a change of scenery help with engagement?

One of the main benefits of opting for an external venue is that you’re showing you care enough about your people to invest in them.   

Another advantage of taking your them away from their familiar working surroundings is the stimulation of a new and unexpected environment. An external venue can almost feel like a holiday away from the office.

With an external venue, there’s the added plus point of being able to choose a venue that’s able to tailor their facilities to your needs, besides being able to provide you with a selection of services that cater to the specific needs of your employees.

An external venue can also allow you to choose just the right setting to suit the occasion, with as much space as you need, perhaps along with on-site leisure facilities, professional catering services, and even on-site accommodation.

An excellent example is Cooper Associates County Cricket Ground. So much more than just cricket, it offers the unique combination of a stunning venue, outstanding facilities and easy access.

A prime external venue of this kind has so much going for it. And what better way to hold your corporate event and inspire your employees?

If you’re looking for a unique and engaging venue for your next corporate event, why not get in touch with the team at Cooper Associates County Ground. Based in Taunton, Somerset, we have a suite of varied and versatile meeting rooms and event spaces ideal for conferences, meetings and team building.

Let us know what you’re planning in 2023 through one of our enquiry forms today and see how we can help engage your employees with a uniquely exciting event.